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Order a Second MLS Listing Category ($149)
Before your listing can be submitted to the MLS, you (the Seller) must assign it to a “listing category”. The Multiple Listing Service, Property Information Network, Inc. (MLSpin.com), which is the largest MLS network within the State of Massachusetts, offers the following eight (8) “listing categories”.
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Single Family
Condominium
Multi Family
Land
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Commercial
Business Opportunity
Rental
Mobile Home
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Most of the time, it is obvious, which category best suits your listing. Other times it might not be because two (2) or more categories may reasonably apply.
Listing brokers often utilize more than one (1) category for a listing in order to fully maximize its potential.
Be Happy! Realty advises you to consider the following ways to effectively utilize these eight (8) listing categories.
1.) List your single family home “For Sale” and “For Rent”
2.) List your multi family home “For Sale” as a multi family and “For Sale” as a single family
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Please note:
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- This is a sales technique that is utilized by brokers, who want to expose their multi family listing to the single family buyer.
- If you chose to utilize this technique, Be Happy! Realty will require that language be included within your listing, which clearly states the “legal use” of your property is a “multi family”. Without this language, your listing would be viewed by the brokerage community as “deceptive”.
- This sales technique is generally accepted by the brokerage community as “reasonable”; since, most communities permit a multi family’s “legal use” to be easily converted to a single family.
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3.) List your condominium “For Sale” as a condominium and “For Sale” as a single family
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Please note:
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- This is a sales technique that is utilized by brokers, who want to expose their condominium listing to the single family buyer.
- If you chose to utilize this technique, Be Happy! Realty will require that language be included within your listing, which clearly states the “legal use” of your property is a “condominium”. Without this language, your listing would be viewed by the brokerage community as “deceptive”.
- This sales technique is generally accepted by the brokerage community as “not reasonable”; since most communities do not permit a condominium’s “legal use” to be easily converted to a single family.
- Be Happy! Realty advises you not to utilize this sales technique; however, it's your choice.
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4.) List your multi family home “For Sale” and each individual unit “For Rent”
5.) List your multi family home “For Sale” as a multi family and each individual unit “For Sale” as a condominium unit
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Please note:
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- This is a sales technique that is utilized by brokers, who want to expose their multi family listing to the condominium buyer.
- If you chose to utilize this technique, Be Happy! Realty will require that language be included within your listing, which clearly states the “legal use” of your property is a “multi family”. Without this language, your listing would be viewed by the brokerage community as “deceptive”.
- This sales technique is generally accepted by the brokerage community as “reasonable”; since most communities permit a multi family’s “legal use” to be easily converted to a condominium.
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6.) List your home “For Sale” and also as “Land”
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Please note:
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- This is a sales technique that is utilized by brokers, who want to expose their listing to developers, who are looking for buildable land.
- This technique is typically utilized when the improvements (home) add minimal contributory value to the land value.
- If you chose to utilize this technique, Be Happy! Realty will require that language be included within your listing, which clearly states the land is “not vacant” but rather “in need of tear down”. Without this language, your listing would be viewed by the brokerage community as “deceptive”.
- This sales technique is generally accepted by the brokerage community as “reasonable”.
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7.) List your residential but commercially zoned home “For Sale” as both “residential” and “commercial”
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Please note:
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- This is a sales technique that is utilized by brokers, who want to expose their residential but commercially zoned listing to both marketplaces.
- If you chose to utilize this technique, Be Happy! Realty will require that language be included within your listing, which clearly states the “legal use” of your property is “residential” as well as language, which clearly states that “the Buyer is responsible for determining permitted uses”. Without this language, your listing would be viewed by the brokerage community as “deceptive”.
- This sales technique is generally accepted by the brokerage community as “reasonable”.
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8.) List your industrial/commercial property for “For Sale”, “For Lease” and/or as a “Business Opportunity”
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Please note:
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- “Business Opportunity” refers to the concept of selling “just the business” (the “going-concern” value) and/or the “leasehold” value (a tenant’s interest in real estate, especially under a long-term lease at below market rates).
- Often, the “Business Opportunity” section is utilized when a Seller wants to list the “full package” (the real estate value plus the going-concern value).
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